PFW SS18 : Jacquemus and the Hallowed Names of Nostalgia

by Linda Bezos

Simon Porte's Jacquemus is the darling of Paris. The self-taught designer has a ton of admirers from every facet of Parisian society and looking at his SS18 collection you would know why, instantly. 

Simon's work is seemingly simple...the holy grail of fashion. From basic silhouettes to the plunging necklines, thigh-split skirts, exposed back are all part of a collective nostalgia Simon translates into wearable art. The brand itself is an homage to his late mother of the same name and in many ways that nostalgia, attachment translates into delicate, moving ethereal elements on each of his looks. Paris loves Jacquermus and unlike many other loves, this one is fully deserved.