NYFW SS18 : The IT Girls of Zoë Jordan

by Samantha Mittten 

Zoë Jordan is the best-kept secret of the IT girls of Hollywood. The list of celebs who sport ZJ's clothing is long and distinguished. But that is not a product of just pushing marketable products through placement but an indication of ZJ's trend appeal. ZJ has the allure of exclusive yet the silhouette of inclusive. This wonderful equipoise translates into clothing that appeals visually and remains functional. This SS18 collection is no different, the color arrangements are wonderfully well thought out, the stripes are delicious and California surfer girl meets east coast banker vibe is impossible to ignore.