June on the West Coast with Veronica Beard

Linda Bezos

Veronica Beard is one of those brands that tailor their clothes based on consumer appeal. While that is a great business model it comes with some risk of creative output loss. But both of the Veronicas in Veronica Beard are astute enough to remain fresh without replicating whatever has worked for them so far. The Pre-Fall collection which is supposed to hit the stores in June adhere to those subtle changes while considering the transitional weather. And as a whole, the collection does it pretty well. From hippie chic' pants to floral dresses VB hits the transitional weather right now the head. This is a collection ready to move with the weather and with the consumer while remaining creatively consistent with the narrative.