Salvatore Ferragamo SS17: Fighting the Good Fight

by Bianca Hill

Salvatore Ferragamo had a rocky few months as a company. Massimilano Giornetti left the company after years overseeing the creative process. So it would have been understandable if the SS17 collection lacked a certain creative imperative amidst the loss. But no such thing was felt mostly because of Fluvio Rigoni's influence. The fusion of femininity into a sporty, functional look evolved into what is so great about past Ferragamo collections....they are Posh! 

The shoes which paid homage to the fantastic fabled history of the House also gave a glimpse of where things are moving within Ferragamo. It is evolving and nothing static is going to remain in its path. 


Bianca Hill is a Milan based model and a culture writer.