The Re-Birth of Mara Hoffman

by Cara Livingstone

Mara Hoffman is a risk taker. She dismantled her company a year ago to reinvent it from the group up, from the thread to the supply chain to marketing. This SS18 collection stems from that reinvention and the ensuing clarity of Mara's philosophy. The clothes are made through sustainable materials, the designs are equally appealing from red to sky blue, from deconstructed jackets to tailored silhouettes, all the right moves are part of this new narrative Mara has introduced and we love it.