Rebeca Minkoff and the Empire of Instagram

by Samantha Seko 

Rebeca Minkoff does not focus heavily on overtly avant-garde ideas. She has a very specific talent and she does very well with it. Her brand focuses heavily on consumer (read Instagram) demand and creates staples that light up the social media sites but won't necessarily light up the runways. This collection is exactly that. The staples of neon fur and tailored jeans are there and so is the frenzy and commercial want that follows the brand. Ultimately the fall collection is a collection that would sell well and look good doing that.