Los Angeles used to be known for a laidback environment and the bohemian clothing combined with the home of denim brands such as 7 for all mankind, Guess and Paige; while New York held the higher ground for substantive fashion. While that hasn't changed that much, New York still is the darling for the fashion-forward, L.A. is making its mark due to a plethora of factors. Today, Los Angeles is the generator of top models like Gigi and Bella Hadid, Kendall Jenner and Lily Aldridge. Furthermore, it has an amazing talent pool of creatives and the largest e-commerce market in the world.
There are several native Los Angeles brands that are redefining street style. Ready to wear brand, Reformation created by Yael Aflalo is sought after worldwide. The brand is spotted frequently on top models and celebrities for the effortless off-duty look. The brand creates new collections constantly and rarely restocks items. This results in more exclusivity when you purchase a piece of clothing from them.
Reformation is one of the few sustainable native L.A. brands on the market today; the company uses eco-friendly technologies, old fabrics as materials and tracks their environmental footprint online for consumers to see.
Along the same line, another brand that has caught the attention of the public eye is Sami Miro Vintage. Sami Miro has a background in global entrepreneurship and started her brand based off of her abilities as a vintage curator. Her one of a kind pieces is taking the streetwear look to a new level and is one of the reasons why you can spot her clothing on all of the biggest names in the industry.
While the market in L.A. is still evolving, the L.A. based streetwear companies are becoming more and more global and with the rise of connectivity in each passing second, New York may just have a fight on its hands.