Reporting by Lotus Ladegaard
The advantage of a digital runway is you actually have time for all of them and then some. While CphFW schedule ran, off-schedule some of Denmark’s Darlings showcased their collections on other digital platforms.
Day 2 began on IGTV, where Bitte Kai Rand showed her AW21 collection, which was also her 40th anniversary. Back in 1981, she started putting her on twist on knitted clothes and has since sprung to be one of the leading fashion houses of Denmark. At the core of the brand’s DNA is the graphical forms, contrasts as well as effortless and timeless designs done with great craftsmanship.
Bitte Kai Rand’s AW21 collection was everything its loyal following loves the brand for. The show kicked off with a few ivory looks that felt fresh and hip, followed by more earthy tones like the outstanding green, yellow strategically striped blouse and pant set. As usual, many pieces stood out and had tons of editorial appeal. Bitte Kai Rand was for sure one of the best shows of Day 2.
Following the detour from IGTV, it was back on schedule with By Malene Birger who usually never fails to impress her loyal following. In prior recent years, the brand had sought out unconventional runway locations for its shows, however, this year it opted for a more traditional digital showcase. The designs were everything, we have come to expect from Malene Birger; timeless, classic, and for every occasion. The collection was a tad dull and somewhat safe, however, you cannot fault the Nordic brand for craftmanship or tailoring.
Designer Naja Munthe and her eponymous brand Munthe has always aimed to dress Scandinavian women from daytime to the festive night times with her very own take on athleisure. The AW21 collection titled Ceramic Art was almost like a homage to Naja’s own past with ceramics. Spending time in lock-down gave way for new, or in this case, old hobbies that in turn inspired the start of her AW21 collection. She brought pots and vases to her design team and from there reworked it into prints.
True to her vision of sustainability, the show was shot at Munthe’s own warehouse and done very traditionally. The option also meant she opted out of creating a big scenography or big decorations that would later just be torn down and thrown away. The AW21 collection was intriguing and fresh with plenty of both editorial and commercial appeal. Several pieces stood out like the blue wide strapped dress and the mixed prints coat styled with an oversized blazer and sleek pants.
Last on the agenda was Wood Wood who opted for a cinematic take on its AW21 collection show, titled “Rendezvous”. The plot follows a few characters as they seek to connect with each other through subconscious movements. The film was interesting and had a really good flow and gave the collection the appeal, it lacked. Naturally, fashion films work well on a digital platform and can transform most collections into intriguing art.
Day of the Copenhagen Fashion Week AW21 had its highs and lows, but collectively all brands have stepped up their digital game.
