by Lotus Ladegaard
Behind Mykke Hofmann are the two Yugoslavian-Danish designers; Sedina (Mykke) Halilovic and Jelena Hofmann, who launched the brand back in 2017. Their aim is to empower and dress women through slow and fair fashion. Mykke Hofmann runs its own production site in Belgrade with approx. 40 seamstresses and thus has full control of their process.
Right before the much-anticipated show, the venue was darkened and a projector showed just in numbers how many hours Mykke Hofmann has spent on the collection and added that in the next ten minutes, we would see the result of those hours. That in itself was a clever way of pressing the point home about sustainability and craftsmanship.
MH’s AW20 collection was bold and interesting and had plenty of editorial appeal. The colour palette featured bright and pastel colours, a few prints and colour-blocking along with classic black and white. The silhouettes offered a little bit of everything from easy-to-wear pieces to fitted and tailored asymmetrical pieces.
Several looks such as the oversized white sweater with a flowy asymmetrical green and purple chiffon dress underneath and the traditional trench coat with asymmetrical back styled with an olive-green shirtdress and beige waistband stood out. Flowy pieces like the chiffon dresses visibly layered above shirts and dresses were crowd favourites and will undoubtedly do well in a market clamoring for something new and exciting.
