by the Editorial Staff
Oslo Runway is one of the most well-run fashion weeks on the planet. Though it lasts only three days, it is filled with excellence and quality. Oslo Runway has become a champion of Norwegian Fashion and has had a significant impact on how Norwegian fashion is viewed both within and outside of Norway. While by and large most of the shows had something to look forward to, these three shows were hands down the best of an excellent lot.
Tina Mollatt founded byTiMo in 2004 with the vision to offer high-quality clothing at justifiable prices. She creates garments that mix modern romance with timeless craftsmanship. byTiMo’s AW17 collection was elegant and romantic with hints of bohemian sophistication. The colour palette was very much in line with the colours of the season and included a blend of vibrant prints. The collection offered a wide range of looks from the everyday summer basics to evening wear. The soft silhouettes and ruffles are bound to excite the more feminine of the consumer demographics.
Before getting into the nuts and bolts of byTimo's design excellence, we must also mention that byTimo plays a significant role in helping not only sustainable fashion but also helping out women in crisis centers in Oslo. So byTimo is in many ways a strong contender for a brand that truly understands the fashion and humanity are intrinsic parts of our sense of aesthetics. And that sort of attachment to pushing a more just society is in ample display in byTimo's design. This Spring-Summer collection focused heavily on the diversity of sizes along with some floral prints and ruffled exploration of silhouettes. It is safe to say that of all the shows during Oslo Runway byTimo's show was by far the most polished in terms of consistently excellent silhouettes.
