by Lotus Ladegaard
Behind Veronica Beard are sisters-in-law Veronica Miele Beard and Veronica Swanson Beard. The Beards launched their eponymous brand back in 2010 with their signature Dickey Jacket. Today, the brand offers cool and sassy American sportswear that is designed to be mixed and matched which has earned the ready-to-wear fashion brand a loyal following. Veronica Beard’s Spring 2018 collection was created drawing on inspiration from Acapulco in the 70’ies. The colour palette is subtle and offers a little bit of everything, although, mostly different prints, stripes, pleats, and florals. The collection is pretty and definitely has a bit of sass, but it is also rather expected and feels very safe and a tad dull. It fails to really wow, nevertheless, if you have an eye for style you can assemble several pieces with an existing wardrobe to make a standout look. Pieces like the Dickey jackets of different styles and textiles are part of Veronica Beard's DNA and can easily be mixed and styled to suit you. Other pieces like some of the crop tops would look great styled with bottoms with less obvious references to the 70's. Veronica Beard presented a Spring 2018 collection that undoubtedly will be a hit with their fans.