Alena Akhmadullina's American Excursions

By Linda Bezos

Alena Akhmadullina is slowly breaking into the American market. Her work has always been about extravagance that works as a buffer for exclusivity within the context of the Russian and Eastern European ruling classes. But that same appeal would be viewed as impractical within the context of American ruling classes as less is more when it comes to less flashy cultural elites. And as she navigates into the American market she is slowly but surely understanding the role of minimalism even when the work in itself holds true to a celebration extravagance. Her Fall 2018 collection is built for the American market in mind. It is more minimalistic comparatively speaking and has the traditionalist element of Alena's homeland constructed into it. The usage of less fur and more light fabric makes this collection the most accessible for the American and European market and are likely to further Alena reach.