by Lotus Ladegaard
Scotsman Jonathan Saunders joined DVF almost a year ago and he has made quite the impact with fashion editors and fashionistas alike with his bias-cut floral prints, vibrant colours and youthful take on the brand’s aesthetics. Saunders excited with a Pre-fall and a SS17 collection that paid homage to the iconic brand known for its 70’ies wrap dresses fused with contemporary ease and style, his Resort 2018 collection will, no doubt, excite just as many and win a lot of admirers outside the usual circles of fashion forward people.
The DVF Resort 2018 collection is vibrant, colourful, bold and exciting. New silhouettes and cuts have been added while it still builds on the prior SS17 and Pre-fall collection. It is due in November and thus Saunders has experimented with a few holiday items with jewel-toned velvet stripe as well as a layered printed slip over fine-gauge knit. Jackets, coats and pants were also part of the collection in different cut and style to suit many women.
DVF is known for its summer dresses and Jonathan Saunders exceeds his previous collection with several dresses that will excite DVF fans and even attract new ones. The purple floral printed dress in ruched silk is going to be a crownd-favourite. Though the cut is not for all shapes, it is a sexy little dress that will work for many occasions. Another hot ticket item is the multi-coloured striped dress with cape, it is classic yet modern and never fails to exude DVF. The dresses, in general, have a youthful and modern feel to them which will win over many of the younger fashionistas.
Jonathan Saunders has successfully attracted new fans and followers with his unique eye and take on the brand’s aesthetics, yet managed to hold onto its loyal followers. And that in fashion circles is a job well done.