by Lotus Ladegaard
Ulla Johnson’s SS17 collection stays true to what we have come to expect from her; intricate embroidery and fine tailoring, what was lacking was her signature custom prints that had a strong following. The dresses that came down the runway were flowy and romantic and absolutely suitable for summer. The white layered lace dress with ruffles was absolutely exquisite and moved beautifully, her wide legged pants with pleated details at the front was another favourite. As always, she is consistent and knows the importance of it. She oversees the production to ensure every detail on her garments is executed exactly how, she intended. Her looks embodies a bohemian style that isn’t exactly vintage, but more vintage-inspired.
Ulla Johnson started her brand in 2000 as a small business and grew slowly and organically. She paid a lot of attention to details and recognized the importance of consistency. Early on, she gained support and endorsement from Barney, New York which gave her a dedicated following and support of retailers across the US, Europe, Australia and Asia. Instead of a rapid expansion and a even rapid crash Ulla has built her business on consistently solid approaches to aesthetics. It is likely that Ulla would become one of the stronger fashion houses in the coming yets.
Lotus Ladegaard is a fashion journalist and a Copenhagen native. She was a house model and a publicist before committing fully to fashion journalism.