by Alana Easton
Won Hundred hits the sweet spot between fashion and functionality. They are good, they know it and it shows. Their SS17 show provided enough substantive looks to suggest they have a strong foundation to fully utilize its global appeal which so far have been a bit under utilized due to the secluded nature of Danish fashion market specially outside of Europe. But if Nikolaj Nielson keeps on doing what Won has been doing so consistently the future is bright for this brand.
The SS17 collection had the lazy 80s look and the grungy 90s look and above all it pushed those looks further and to the point of being not dated. And that bodes well for Won. May they win everywhere they go.
Alana Easton is a british born, oxford educated fashion writer who lives in LA and Aarhus.