by the Editorial Staff
Athens Xclusive Designers week (AXDW) has always been a staple of the Greek fashion scene. Due to the rich cultural and literary history, Athens as a city has always been more interested in its past as opposed to its future. This sense of deep history and tumultuous present has made Athens a brooding hub of avant-garde fashion. Despite a very small market the designers that come out of the fashion schools in Greece, tend to exhibit a certain sense of cosmopolitan aesthetics that are foundationally more universal than greek. So it is always a pleasure to see what the newer, emerging designers in AXDW are creating for the fashion week.
The Spring Summer 18 collection had some heavy hitters in the form of Anna Molinari and Vassilis Zoulias but between those two luminaries came brands that were pushing the boundaries while being functional. AXDW is as much of story of those brand as it is a story of a Greek revival.
Here are the three brands that stood out during the fashion week.
Avgousta Theodoulou, the Cypress-born-Paris-trained designer has been heating up the Greek fashion scene in the last few years with accolades coming not only within Greece but also China and the U.S.A. And there is a reason she is such a jurist/purist's favorite. Her ability to construct lean silhouettes with a nod to the avant-garde is exceptional and will only get better as she becomes more and more entrenched within her art. Clever incorporation of elements from Jean-Louis Corby and Isabel Miramontes with the foundational aesthetics of German photographer Karl Blossfeldt were the inspiration for her current collection. While finding inspiration elsewhere is nothing unique within the vast fashion universe, Avgousta's needlework and design are worth a second look. The knits done by hand were all statement pieces and lean silhouettes added a layer of geometric intrigue to the pieces. Overall her work stood out the most during the AXDW because of her clarity of purpose which strongly suggested a well thought-out narrative as wearable art.