YDE: A Bit of Feminine Charm

By Alana Easton 

Ole Yde’s YDE is one of Denmark’s hidden gems. The luxury prêt-à-porter has no real imprint outside of Denmark but has a strong and loyal following inside it. Whereas other brands have been expanding heavily outside of Denmark, YDE has been busy consolidating it's market within the boundaries of Denmark. Ole’s brainchild has racked up quite a few fashion awards since it's inception in 2005.  Elegant, easily wearable yet having a bespoke feel has become YDE’s signature look. Yde has pushed for a more feminine look within the Danish fashion industry despite androgyny playing a central role in the last few years. That is why YDE is a brand that sticks out doing the traditional things. While YDE is not the most experimental brand on display at the Copenhagen fashion week, it is still a brand worth taking a look at. YDE’s ability to capture the soft flowy feminine look with intricate lines and delicate fabrics makes it a visually appealing brand and this year is unlikely to be any different. 


Alana Easton is a british born, oxford educated, fashion writer who lives between LA and Aarhus.

MBPFW AW17 : The Standouts on Day 3

by the Editorial Staff

Mercedes-Benz Prague fashion week has produced some quality designer who overwhelmingly focused on streetwear. Of the 10 odd shows so far, about 8 had elements that are deeply rooted in the expression of avant-garde streetwear. So when Imreczeova, the brainchild of Zdenka Imreczeova strutted down the runway with pastel blue, navy blue and solid oak black, it stood out. It stood out because of the lines; it stood out because of the fusion of light colors as a layer to dark colors; it stood out because there was something so very minimalist, so very neatly Japanese about the collection that despite rather arduous musical arrangement the clothes spoke and sang a hymn of simplicity. Imreczeova made the third day stood out. 

If Imreczeova was a love song for simplicity, then the Situationist founded by designer Irakli Rusadze brought his own take on 80s shoulder pads and long silhouettes. The contrasting style of the two standout designers was a good indication of where Prague as a market and as a fashion city is moving. It is not moving east, it is surely moving west. Situationists' influences were deeply rooted in American sense of aesthetics with a hint of his Georgian heritage. 

An honorable mention must go to Micheal Kovacik who used to be a stylist before fully committing to designing clothes. High-end silk and excellent craftsmanship were fully complemented by the movement of the dresses and paid homage to a sense of minimalism despite having elaborate stylings. While the collection itself did not come across as a fully comprehensive dissection of a specific idea, it did have a strong expression of creative will. In many ways, Kovacik's work is a testament to his ability to think outside a narrative but in a business where you need time to develop single ideas over a period of time, this see-sawing may be counter-productive in the long run. That being said, it was a joy to watch variety of ideas, from minimalist black to elaborate multicolored dresses, strutting down the runaway.