Berlin AW17 : Lena Hoschek for the Win

by Clara Meade

Lena Hoschek is the darling of German fashion. While bigger houses have branched out in pursuit of global glory Lena has remained a secret for many outside Germany and Austria. Since she set up her label in 2005 she is slowly building up to be a creative force in german fashion that cannot be overlooked anymore. With her AW17 collection shown today during Berlin Fashion Week, she has produced a collection full of vigor, substance, and whimsy. And to do that with such meticulous attention to detail is worth applauding. Each piece bore details of a creative at the top of her game. Lena Hoschek is not a dark horse anymore, she has become a full blown contender for the crown jewel of german fashion and the sooner we recognize it, the better.