More than an Attitude with Just Cavalli

by Lotus Ladegaard

When Roberto Cavalli invented and patented a printing procedure on leather and created patchwork of different materials, back in the early 70’s, his fashion career immediately took off with commissions from the likes of Hermès and Pierre Cardin. In 2000, he created a new line; Just Cavalli dedicated to a new generation of free spirits. With a focus fusing innovative materials and graphics with the Cavalli tradition, he created a line that is fashion-forward, edgy and youthful. 

The Just Cavalli Pre Fall 2019 is the first by creative director Paul Surridge, and it has been much anticipated. Paul Surridge’s vision for Just Cavalli, by the looks of the Pre Fall 2019 collection is a wider range with offerings for most body types, flowy as well as fitted pieces. He has also given the brand’s aesthetic a more contemporary wider appealing feel, while utilising the cornerstones of the Just Cavalli; animalier prints, sexy edge and the rock’n’roll attitude cleverly subtle. Gone is the over-embellishment and instead you find bright popping colours and homage to the brand’s heritage. 

For Pre Fall 2019, Paul Surridge had chosen a vibrant colour palette ranging from romantic pinks to bright popping yellow, animalier prints and denim. It offered several stand out pieces and offered different styles with flowy dresses and trench coats for the bohemian fashionistas, the animalier prints had been reworked to mimic abstract graphics that are less ‘in your face’ and thus will appeal to a wider audience. Edgy and funky denim looks, as well as an exquisite yellow suit, shows that Paul Surridge has not forgotten about the Just Cavalli attitude.