Balmain and the Natural High of Francophiles

by Linda Bezos

Olivier Rousteing is hot right now. Everything he touches turns to gold. The highly anticipated makeup line of Balmain (debuting in September) is just another commercial achievements Balmain has ticked off in the last few years. Commercial success aside, Balmain's collection have gotten more and more artistic and avant-garde and that speaks volumes about the genius of Olivier's vision. The resort collection is the exuberant extension of Balmain's pro-France line and by the looks of it, it is likely to be commercially as successful as any Balmain line. 


Photographs Courtesy of Balmain.