Luisa Beccaria and the Sirens of Femininity

by Lucia Chianese

Luisa Beccaria is the epitome of ethereal femininity. The pre-fall/resort collection does not veer away from the levity of such lightness. It fully embraces it. From powder pink to whimsical lavender the clothes were steeped in the romantic notion of femininity. While the fashion world is moving toward more functional clothing with athleisure slowly taking up a lot of the prospective markets, the appeal of Luisa's clothes is undeniable. Sure there was some pretense of functionality but the DNA of the brand is deeply rooted in evocative, bohemian femininity, something that stands out and touches you gently, yet never imposes on the aesthetics.